http://www.adweek.com/news/advertising-branding/do-make-college-kids-remember-your-ad-152662
http://www.theatlantic.com/business/archive/2011/10/why-funny-tv-commercials-work/247117
http://www.ibtimes.com/do-funny-ads-sell-consumers-might-be-laughing-advertisers-expense-723644
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