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Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don't optimise now November 14, 2022
74% of CMOs have already - or expect to - face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO […]
Upstream Continues Mobile Marketing Momentum with 15% Revenue Growth in The First Nine Months of 2022 October 20, 2022
23% rise in profit during first three quarters of the year as martech platform revenue soars Athens, London, Sao Paulo, October 20th 2022 – Upstream, the global mobile marketing technology specialist has reported a 15% rise in revenue over the first nine months of 2022. The martech expert has been transforming its business and has […]
Upstream's Mobile Identity: Online identification and first-party data collection in a post-cookie world October 4, 2022
New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder London, Sao Paulo, Athens, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors […]
In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox September 14, 2022
Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered insights on how Google’s Privacy Sandbox initiative plans to help digital marketers reach customers on multiple platforms, including […]
U-Power names Gerard Butler as its new global brand ambassador June 13, 2022
Paruzzaro (Italy), 13th June 2022. U-Power, Italian leader in safety footwear and workwear business, announces the appointment of its new global brand ambassador, Gerard Butler. The Scottish actor, known for his lead in internationally acclaimed films ‘300’, ‘Greenland’ and the ‘Olympus Has Fallen’ trilogy, will lend his image to be the face of U-Power. Butler […]
New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google May 5, 2022
Searchmetrics’ analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the EU under Brexit Five years after the EU commission fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new […]
Stephanie Beer joins MMA Global as the new Country Director of MMA Germany March 16, 2022
BERLIN (March 16, 2022) — MMA Germany is delighted to announce the appointment of Stephanie Beer, as its new country director, reporting to Chris Babayode, MD MMA EMEA. Beer succeeds Katja Griesser (who managed MMA Germany from 2020 together with Chair Mark Wächter) is no stranger to the industry and was most recently in charge […]
Digital Commerce M&A market will remain white-hot in 2022, says Hampleton Partners' report January 25, 2022
In 2021 Digital Commerce M&A market deal volumes grew 34 per cent year on year $400 billion in disclosed transaction value for 2021 Investors and acquirers favouring e-commerce software; media, social and gaming; food delivery; and the ‘circular economy’ London, UK – 25 January 2022. Hampleton Partners’ Digital Commerce M&A report reveals that sector M&A […]
A Welcome Boost for the Creator Economy as Newsflare Closes Series B Investment Round January 13, 2022
London, New York, and Los Angeles 13th January 2022: Newsflare, one of the world’s leading licensing platforms and marketplaces for user-generated video (UGV), has closed a Series B accelerator funding round to fuel faster growth. The £5m investment, from two of the UK’s leading TMT venture funds, will be used to increase Newsflare’s global footprint, […]
New Zylpha annual document bundling awards celebrate legal innovation December 15, 2021
Leading legal software innovator Zylpha (www.zylpha.com) has announced the launch of its new ‘Innovation Awards’. The annual Awards scheme will acknowledge and recognise the legal practices and lawyers that have used Zylpha's document bundling software most extensively and creatively within their practices, often digitally transforming previously manual document management systems. Commenting on the awards, Miranda […]

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