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InfoSum and REaD Group announce permissioned database partnership March 25, 2021
Brands, publishers and advertisers will gain customer insight and improve audience targeting London, UK, 25 March 2021: Leading data and insight company REaD Group and InfoSum, the world’s leading decentralised marketing infrastructure, have today announced a partnership that will make REaD’s UK-wide comprehensive and permissioned database of online and offline consumer data available for brands, […]
eyeo launches Crumbs, bridging gap between privacy and identity January 25, 2021
New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, today unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie […]
Sophia Thomalla and Josip Heit plan sequel to G999 spot in Silicon Valley January 11, 2021
GSB Gold Standard Banking Corporation AG: Since 08 December 2020, one of the most exciting commercials of the past year 2020 has been running, filmed in the architecturally ultra-modern banking district of Dubai, in the United Arab Emirates. To kick things off, Sophia Thomalla was seen in the middle of Times Square, on the big […]
German advertising market to grow significantly in the coming year and compensate for losses in 2020 December 3, 2020
JOM Group’s annual growth projection sees the advertising market in Germany in 2021 growing by between 3.5% and 6.0%. Hamburg, 3 December, 2020. Experts from the JOM Group, an agency for hybrid marketing communication, are forecasting a distinct increase in advertising investment for 2021. The agency’s annual forecast is based on two different scenarios predicting […]
OKI Europe launches 'Adapt Today' campaign to help businesses quickly respond to evolving market conditions November 26, 2020
New campaign will see company offer free* Business Agility Pack valued at €500* to help businesses produce, print and place visual communications on-demand Egham, 26 November 2020 – OKI Europe has launched a new marketing campaign to help organisations adapt and respond to the disruption caused by the coronavirus pandemic. The ‘Adapt Today’ campaign, is […]
Brands Will Waste 99.9% Of Banner Advertising Spend This Year November 19, 2020
Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights […]
RCS will generate $52.2 billion for mobile operators by 2028 November 19, 2020
Inability for digital banner advertising to drive consumer brand engagement will see billions in media spend diverted to RCS brand campaigns, dramatically boosting mobile operator revenues 19 November, 2020 – London, UK: Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS campaigns over the coming years, according to the […]
MMA Germany Announces the Mobile Video Checklist October 30, 2020
A marketer’s guide to mobile video ad success Munich, October 30, 2020: The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around […]
FYAMI Extends Its ‘Marketing For a Tenner’ Covid Support Scheme,’ until November 1st, 2020 August 14, 2020
London based Growth consultancy, The FYAMI Marketing Group Limited, extended its widely acclaimed ‘marketing for a tenner scheme,’ until November 2020. The scheme helps start-ups and small businesses with their sales and marketing goals during these challenging times. Faye Eldridge, FYAMI’s Founder and CEO says, “I have spoken to many other CEOs and entrepreneurs over […]
Fyami's Holistic Toolkit Helps IT Finance & Fintech Companies To Reignite Their Operations Post Lockdown July 21, 2020
Growth Consultancy the Fyami Group (www.fyami.com) is offering an integrated package of sales, marketing and business services to the many IT, finance and fintech companies seeking to re-establish operations post lockdown. Whether companies are returning to the office, restarting their business or simply reuniting the team, Fyami has integrated a suite of services to reignite […]

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