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Admetrics launches marketing AI assistant Newton to advise marketers on growth opportunities June 19, 2019
Frankfurt, 19 June 2019: Admetrics, a marketing intelligence company that supports advertisers with data science solutions to gain actionable insights into their marketing data, today announced the release of Newton, a new capability that enables companies to run always-on experimentation for insight generation at scale. Newton represents a shift in marketing intelligence software, providing marketers […]
CloudXink selects Confirmit to support ad and brand testing across China June 11, 2019
Data analysis and integration capabilities drive Confirmit Horizons platform choiceLondon, UK, Oslo, Norway and New York, NY, 11 June 2019: Brand and advertising research specialist CloudXink has selected Confirmit Horizons to support its growing portfolio of research projects. CloudXink works with a large number of FMCG companies across China with a particular focus on pre-testing […]
The Absolut Company chooses Preservica to future-proof its 140-year history May 9, 2019
Preservica’s cloud hosted active digital preservation platform will be used to safeguard unique advertising, posters and product images for brands including Absolut Vodka. Boston, MA; London, UK. May 9, 2019. Preservica, market leaders in active digital preservation has announced that the Absolut Company has selected its cloud hosted active digital preservation platform to protect and […]
79% of UK consumers will switch brand if trust breaks down April 10, 2019
Eptica research finds automotive, technology, insurance and government least trusted sectorsReading, UK, 10 April 2019 – Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening […]
Paralympian Ellen Keane Stars in Allianz Ireland’s New ‘We Cover Courage’ Nationwide Campaign April 3, 2019
Ireland’s youngest ever Paralympic athlete Ellen Keane’s moment of courage re-created in Allianz Ireland’s latest commercialDue to a missing lower left arm, Ellen suffered insecurities in early life, which was later defined by the moment she was courageous enough to wear short sleevesEllen has competed in three Paralympic Games (Beijing 2008, London 2012 & Rio […]
Allianz Ireland’s New ‘We Cover Courage’ Campaign Recreates Minister Donogh O’Malley’s Free Education Announcement March 15, 2019
New Multi Million Euro Campaign to recognise key courageous moments in Irish history which changed societyFirst commercial to recreate Minister Donogh O’Malley’s Moment of Courage in announcing free education in September 1966Ad created by In the Company of Huskies features the actor Daragh O’Malley playing the role of his father delivering his father’s famous speech […]
Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify March 13, 2019
Frankfurt, 13 March 2019: The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, today announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization. According to Admetrics, […]
Ecommerce and digital marketing companies battle for the digital consumer in 'an Amazon world' February 28, 2019
E-commerce M&A value up by $20 billion 2018 vs. 2017Digital marketing M&A total value achieved $11 billion in 2H2018, more than double first half valueLondon, UK – 28 February 2019. The latest E-Commerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions advisor, Hampleton Partners, reveal that 2018 recorded a $20 billion […]
A first: Leadmark AI Platform provides precise response forecast for ad campaigns February 21, 2019
Machine learning technology predicts results for brands in real time A new artificial intelligence platform offers a solution to the perennial problem of flawed calculation of campaign effectiveness, effectively eliminating the chronic conundrum of budget wastage. Leadmark, an AI marketing platform, provides internationally an effective solution that steers ad spend to the optimum promotion channels, […]
Fashion shoppers 44% more likely to make a purchase from Woodhouse Clothing thanks to new AI-powered personalisation January 23, 2019
UK men’s fashion retailer reaps benefits from using Nosto’s artificial intelligence to personalise web and email experiencesThe introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase […]

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