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Research Links

http://www.adweek.com/news/advertising-branding/do-make-college-kids-remember-your-ad-152662

http://www.theatlantic.com/business/archive/2011/10/why-funny-tv-commercials-work/247117

http://www.ibtimes.com/do-funny-ads-sell-consumers-might-be-laughing-advertisers-expense-723644

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  • U-Power names Gerard Butler as its new global brand ambassador June 13, 2022
    Paruzzaro (Italy), 13th June 2022. U-Power, Italian leader in safety footwear and workwear business, announces the appointment of its new global brand ambassador, Gerard Butler. The Scottish actor, known for his lead in internationally acclaimed films ‘300’, ‘Greenland’ and the ‘Olympus Has Fallen’ trilogy, will lend his image to be the face of U-Power. Butler […]
  • New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google May 5, 2022
    Searchmetrics’ analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the EU under Brexit Five years after the EU commission fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new […]
  • Stephanie Beer joins MMA Global as the new Country Director of MMA Germany March 16, 2022
    BERLIN (March 16, 2022) — MMA Germany is delighted to announce the appointment of Stephanie Beer, as its new country director, reporting to Chris Babayode, MD MMA EMEA. Beer succeeds Katja Griesser (who managed MMA Germany from 2020 together with Chair Mark Wächter) is no stranger to the industry and was most recently in charge […]
  • Digital Commerce M&A market will remain white-hot in 2022, says Hampleton Partners' report January 25, 2022
    In 2021 Digital Commerce M&A market deal volumes grew 34 per cent year on year $400 billion in disclosed transaction value for 2021 Investors and acquirers favouring e-commerce software; media, social and gaming; food delivery; and the ‘circular economy’ London, UK – 25 January 2022. Hampleton Partners’ Digital Commerce M&A report reveals that sector M&A […]
  • A Welcome Boost for the Creator Economy as Newsflare Closes Series B Investment Round January 13, 2022
    London, New York, and Los Angeles 13th January 2022: Newsflare, one of the world’s leading licensing platforms and marketplaces for user-generated video (UGV), has closed a Series B accelerator funding round to fuel faster growth. The £5m investment, from two of the UK’s leading TMT venture funds, will be used to increase Newsflare’s global footprint, […]
  • New Zylpha annual document bundling awards celebrate legal innovation December 15, 2021
    Leading legal software innovator Zylpha (www.zylpha.com) has announced the launch of its new ‘Innovation Awards’. The annual Awards scheme will acknowledge and recognise the legal practices and lawyers that have used Zylpha's document bundling software most extensively and creatively within their practices, often digitally transforming previously manual document management systems. Commenting on the awards, Miranda […]
  • @media box: Prelaunch of a world debut November 29, 2021
    On the 23rd of November 2021, the @media box was presented for the first time in Warsaw. With this innovative multimedia box, the London-based company @media advertise Limited aims to set new standards in the world of TV advertising. The @media box was presented at the first international Tech Summit 2021 held at the Warsaw-based […]
  • New study: Amazon wins biggest share of Google results in Apparel, Beauty, Sporting Goods and Health eCommerce November 23, 2021
    Report suggests retailers can win search traffic from Amazon by giving shoppers more “informational” content Berlin / San Mateo, November 23, 2021 – Amazon.com (9.7%), nordstrom.com (8.0%) and adoreme.com (5.0%) are first, second and third for the share of organic search results on Google’s first page when U.S. shoppers search for Apparel. In the Beauty […]
  • Upstream appoints George Kalyvas as Chief Commercial Officer to oversee market growth acceleration November 3, 2021
    Upstream’s Chief Operating Officer takes on extended CCO duties as part of a newly expanded role as pioneering mobile marketing platform gains momentum London, November 03, 2021 – Mobile marketing automation leader Upstream has appointed George Kalyvas as its new Chief Commercial Officer (CCO). Kalyvas – currently Chief Operating Officer and a 12-year veteran at […]
  • Zylpha Launches First Free Online Document Bundling System For All November 2, 2021
    New Online Tool Set To Transform Entry Level of Legal Document Bundling Technology Leading UK legal systems innovator Zylpha (www.zylpha.com) has launched the first free online legal document bundling system. This enables legal practices of any size to create smaller court-compliant bundles completely free of charge, as many times as required. With a simple online […]
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